Analysis, methodology, and evidence from the GEO Jetpack team. Written for practitioners, not marketers.
Prompt tracking tells you where you’re missing. It doesn’t tell you why. This is what the other half of GEO looks like: ten content signals that determine whether AI systems can discover, understand, extract and verify your pages.
Read the methodology →
When we started building GEO Jetpack, the question every marketing director was asking us was “am I being cited by AI?”. We started in the opposite direction — and it led us to a three-engine consensus system for entity classification.
Why GSC still can’t tell you which prompts matter — even now that it counts AI traffic. If you work in Generative Engine Optimisation, you’ve probably noticed something unsettling when analysing Google Search Console.
The Jetpack team has attended a few conferences recently and we’ve noticed a worrying trend: speakers conflating visibility and citations as if they measured the same thing. They don’t — and treating them interchangeably leads to unreliable reporting.
In the rapidly evolving world of AI, search engines, and large language models, there’s a quiet revolution happening in how entities are grounded. Understanding why Wikidata sits at the centre of that grounding is essential for anyone serious about AI visibility.